As entrepreneurs grow a new business, they often focus on the well-being of the company at all times. However, you might want to consider how your own brand impacts the impression you have on clients and other members of the industry. Amplifying your personal brand is a great way to expand your company's reach and set a foundation for your next venture. Here is how to be successful.
Define your brand
When starting a business, you have to make choices that define who you are as a boss and as a member of the industry. To make sure your best qualities are front and center, write down what is most important to you as a business owner and citizen. What are your values and how does your company help you communicate that to the world? The answer to this question is a key part of developing your personal brand. Take note of what makes you feel passionate during the day, whether it is during or outside of business hours. Then try to incorporate some of your core values into your own brand.
Compare your vision to reality
Just because you want to be seen as a pillar of the community does not mean that others view you in that way. In order to know where to direct your energy when amplifying your brand, match your vision for yourself with your reputation among employees and colleagues. Though you may have to go about it in a subtle way, finding out how people think of you will be valuable as you move forward.
Successfully completing this process also involves reading reviews of your company and seeing how you are perceived on social media. It might sting to read negative feedback and confront criticism, but there is value in knowing what is out there for people to see. If any current perceptions are inaccurate, you can work toward correcting them as you build your brand.
Amplify online and in person
Building your personal brand involves a multichannel approach, starting with what people will read about you when they type your name in a search engine. Strengthen your online presence by writing posts for your company blog, contributing to industry blogs and publications and posting frequent content on social media sites. When people get to read a few hundred words about you that are written in your own voice, or see your name associated with useful business tips and industry trends, they will start to understand where you are coming from and where you want to go.
Back up your digital campaign with personal appearances at industry functions and networking events. Trade shows are always looking for speakers to communicate their struggles, triumphs and hopes for the industry as a whole. By getting involved as a speaker, you can earn the role of a thought leader, and share your insights and ideas.
Connect with mentors and mentees
Your professional and personal network can have a big impact on the future of your brand. As you spread the word about your own efforts, consider finding a mentor. Not only will you be able to learn from their advice and grow as a leader, but having a mentor will send signals to others in the industry that you share the same values as (or at least a relationship with) respected figures.
On the flip side, take young business leaders under your wing as you take the next step into seniority within the industry. While you continue to grow, you can share your advice and experiences with the next generation of entrepreneurs. Their success will reflect on you in a positive way.
By amplifying your personal brand, you will be able to grow your business and eventually take the next step in your career. Start with these tips, and when you move on to your next business venture, the industry definitely will not need an introduction.
