Last week, Instagram launched its most significant and talked-about new feature to date –Instagram Stories.
This Instagram update allows users to share photos and videos in a slideshow format, which then disappear after 24 hours. Yes, you’re right, it does sound a lot like Snapchat.
Over the past 18 months, Snapchat has been at the forefront of a shift towards ephemeral, transient posting on social media. In this new era of social media, content is no longer curated, edited and scheduled; it’s fleeting and constant and everywhere all the time.
In the beginning, the instant video was brushed off as a micro-trend but the stats show that this is a force to be reckoned with. Snapchat boasts over 100 billion daily active users, with a staggering 10 billion snaps being viewed every 24 hours.
Snapchat has quickly grown to become the third most popular social channel, creeping up just behind Instagram and Facebook. So it was really only a matter of time before other networks hopped on this digital bandwagon and got in on the interactive video action.
In this business guide to Instagram Stories, you will find everything you need to know to use your Instagram account to its maximum.
