As my series on using social media marketing platforms to market your small business comes to a close (check out past installments on Facebook, Twitter, Instagram, Pinterest, and LinkedIn), we arrive at what is possibly the most niche platform in terms of content: YouTube.
If you want to use YouTube to market your small business, you’ll be creating videos, plain and simple. While this seems obvious, it’s worth noting that while social platforms like Facebook lend themselves to creating, posting, and sharing a variety of types of content (videos, images, long-form text posts, short updates, and so on), creating content on YouTube means you’ll be investing your time in video production and video production only.
This note isn’t meant to dissuade you, but rather to point out that a strong interest in creating video content is necessary before jumping into YouTube. Don’t just start a YouTube channel in an effort to take advantage of all possible forms of social media marketing if you aren’t actually interested in making videos. The process of creating videos is time-consuming and has a bit of a learning curve, so make sure that this platform is one you really have time for and interest in.
